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Kent · Surrey · Sussex · Essex · Home Counties

Your Land.
Maximum Value.
Zero Risk.

If you own land in the South East, just reach out. No forms, no commitment, no pitch. We will tell you honestly what your land could be worth. Most landowners are surprised by the answer.

For Landowners

Own Land in the South East? Just Reach Out.

Get a Free Assessment How It Works
£10M+
Gross Development Value
30+
Years Combined Experience
100%
Zero Cost to Landowners
Who We Are

Built from the Ground Up.

Option One was founded by Frazer Rogers and Dylan Isaacs, two people who have spent their entire careers on site with their hands in the work. Frazer started as a carpenter at 17. Dylan came up through bricklaying and site management. Together with Ben White, their Chartered Quantity Surveyor, they bring over 30 years of hands on experience to every project.

They know exactly what land is worth, what planning takes, and how to get the best outcome for every landowner.

Our Story
Frazer Rogers
Founder and Managing Director
Qualified carpenter. On site since 17. 20+ years in South East property development.
Dylan Isaacs
Site Manager
Bricklayer by trade. Black hat site supervisor. A decade delivering projects to specification.
Ben White
Chartered Quantity Surveyor
13 years experience. Ensures every landowner receives the maximum possible return.
Real Result

From a £650k Offer to a £1.2m Outcome.

A landowner in Kent was offered £650,000 by one of the UK's biggest residential developers. They were not being generous. They knew the site would make them several million once built out. They just were not planning on telling him that. He held out, partnered with Option One instead, and walked away with £1.2 million. Same land. Completely different outcome.

See How We Do It
Our Work

Current and Completed Developments.

View All →
Blackthorn House Kent
Kent · Completed
Blackthorn House
7,000 sq ft Super Home
Sunnyside Farm Essex
Essex · Completed
Sunnyside Farm
5 Bespoke Units
Hereford Farm Brentwood
Essex · Upcoming
Hereford Farm
5 Contemporary Homes
View All Developments
For Landowners

You Pay Absolutely Nothing. Ever.

We fund the planning. We manage the process. We build the development. You choose your outcome, cash, property, or both. We work entirely around you and your family. No pressure, no sales tactics.

Book a Free Assessment What Is an Option Agreement?
Hear From Our Partners

Trusted Across the South East.

Professional, transparent, and incredibly easy to work with throughout the entire process. They genuinely delivered more than I expected.

Landowner
Kent

Option One handled everything from planning to delivery with complete professionalism. I never had to lift a finger or pay a single penny.

Investor
Surrey

We achieved significantly more value from our land than we originally expected. Honest people who do exactly what they say.

Development Partner
Essex
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Frazer at Option One