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Aerial view of a completed Option One development in the South East countryside
Aerial view of a completed Option One development in the South East countryside
Kent · Surrey · Sussex · Essex · Home Counties

Your Land.
Maximum Value.
Zero Risk.

Own land in the South East? You could be sitting on far more value than you realise. Get in touch for a free, no obligation chat. No forms, no pressure, just an honest view of what your land could be worth.

Zero cost ever No obligation 100% confidential
For Landowners

Own Land in the South East? Just Reach Out.

£10M+
Gross Development Value
30+
Years Combined Experience
100%
Zero Cost to Landowners
Who We Are

Built from the Ground Up.

Option One was founded by Frazer Rogers and Dylan Isaacs, two people who have spent their entire careers on site with their hands in the work. Frazer started as a carpenter at 17. Dylan came up through bricklaying and site management. Together with Ben White, their Chartered Quantity Surveyor, they bring over 30 years of hands on experience to every project.

Between them they know what land is really worth, what getting planning actually involves, and how to make sure the landowner comes out of it properly.

Our Story
Frazer Rogers
Founder and Managing Director
Qualified carpenter. On site since 17. 20+ years in South East property development.
Dylan Isaacs
Site Manager
Bricklayer by trade. Black hat site supervisor. A decade delivering projects to specification.
Ben White
Chartered Quantity Surveyor
13 years experience. Ensures every landowner receives the maximum possible return.
Real Result

From a £650k Offer to a £1.2m Outcome.

A landowner in Kent was offered £650,000 by one of the biggest housebuilders in the country. They were not being generous. They already knew the site would make them several million once the houses were up, they just were not going to mention it. He held out, came to us instead, and walked away with £1.2 million. Same piece of land. Completely different result.

See How We Do It
Our Work

Current and Completed Developments.

View All →
Blackthorn House Kent
Kent · Completed
Blackthorn House
7,000 sq ft Super Home
Sunnyside Farm Essex
Essex · Completed
Sunnyside Farm
5 Bespoke Units
Hereford Farm Brentwood
Essex · Upcoming
Hereford Farm
5 Contemporary Homes
View All Developments
For Landowners

You Pay Absolutely Nothing. Ever.

We pay for the planning. We handle the whole process. We build the homes. Then you choose how you would like to be paid, whether that is cash, property, or a bit of both. It all gets built around you and your family. No pressure and no sales tactics.

Hear From Our Partners

Trusted Across the South East.

Straightforward, open, and very easy to deal with the whole way through. They did more than I expected them to.

Landowner
Kent

They handled everything from the planning right through to the build. I never had to lift a finger or pay a penny.

Investor
Surrey

We got a lot more for our land than we ever thought we would. Honest people who do what they say they will.

Development Partner
Essex
Read More
Frazer at Option One