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Aerial drone view of Sunnyside Farm, an Option 1 development in Essex
Aerial drone view of Sunnyside Farm, an Option 1 development in Essex
Kent · Surrey · Sussex · Essex · London

Your Land.
Maximum Value.
Zero Risk.

Own land in the south of England? You could be sitting on far more value than you realise. Get in touch for a free, no obligation chat. No forms, no pressure, just an honest view of what your land could be worth.

Zero cost No obligation 100% confidential
For Landowners

Own Land in the south of England? Just Reach Out.

£10M+
Value of Homes Built
30+
Years Combined Experience
100%
Zero Cost to Landowners
Who We Are

Built from the Ground Up.

Option 1 was founded by Frazer Rogers and Dylan Isaacs, two builders who have spent their whole careers on site. With their Chartered Quantity Surveyor Ben White, they bring three decades of hands on building experience to every project.

Between them they know what land is really worth, what getting planning actually involves, and how to make sure the landowner comes out of it well.

Our Story
Frazer Rogers
Founder and Managing Director
Qualified carpenter, on site straight from school. Two decades in property development across the south of England.
Dylan Isaacs
Site Manager
Bricklayer by trade and an experienced site manager, with over a decade running developments on the ground.
Ben White
Chartered Quantity Surveyor
Keeps a close eye on every cost so you get the very most from your land.
Real Result

From a £650k Offer to a £1.2m Outcome.

A landowner in Kent was offered £650,000 by one of the biggest housebuilders in the country. It sounded like a lot of money. What they did not say was how much more the land was really worth once it was built out. He came to us instead, we were honest with him about its true value, and he walked away with £1.2 million from the very same piece of land. Same land. An honest number. A very different result.

See How We Do It
Our Work

Current and Completed Developments.

View All →
Blackthorn House Kent
Kent · Completed
Blackthorn House
7,000 sq ft Super Home
Sunnyside Farm Essex
Essex · Completed
Sunnyside Farm
5 Bespoke Units
Hereford Farm Brentwood
Essex · Upcoming
Hereford Farm
5 Contemporary Homes
Vicarage Park Plumstead
Plumstead · Upcoming
Vicarage Park
View All Developments
For Landowners

Your Land. Your Choice. Nothing to Pay.

You don't pay us to explore the potential of your land. We fund the planning, manage the process and build the homes.

Rather than forcing you into a one size fits all deal, we work around what matters to you and your family. You can choose to receive cash, property, or a mixture of the two.

No pressure. No hard sell. Just an open conversation about what your land could become.

How It Works

Four Simple Steps.

Step 1
Your Land Stays Yours

We start by understanding what matters to you and what you would like to achieve from your land.

Step 2
We Explore the Opportunity

We take care of the planning process and all the work involved in unlocking the potential of your land.

Step 3
We Bring It to Life

If planning is successful and everything feels right, we move forward together and build the homes.

Step 4
An Exit That Works for You

Every landowner is different. Together, we shape an exit around what works best for you and your family, whether that means cash, a finished home, retaining some land, or a combination.

Hear From Our Partners

Trusted Across the South of England.

Read More
Your Land

Your Land Could Be Next.

Own land in the south of England? Let’s have a free, no obligation chat about what it could really be worth. No forms, no pressure — just honest advice.

Get a Free Land AssessmentCall 020 7046 1901
Frazer at Option 1 Call Us
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