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Aerial view of a completed Option One development in the south of England countryside
Aerial view of a completed Option One development in the south of England countryside
Kent · Surrey · Sussex · Essex · Home Counties

Your Land.
Maximum Value.
Zero Risk.

Own land in the south of England? You could be sitting on far more value than you realise. Get in touch for a free, no obligation chat. No forms, no pressure, just an honest view of what your land could be worth.

Zero cost ever No obligation 100% confidential
For Landowners

Own Land in the south of England? Just Reach Out.

£10M+
Value of Homes Built
30+
Years Combined Experience
100%
Zero Cost to Landowners
Who We Are

Built from the Ground Up.

Option One was founded by Frazer Rogers and Dylan Isaacs, two builders who have spent their whole careers on site. With their Chartered Quantity Surveyor Ben White, they bring three decades of hands on building experience to every project.

Between them they know what land is really worth, what getting planning actually involves, and how to make sure the landowner comes out of it well.

Our Story
Frazer Rogers
Founder and Managing Director
Qualified carpenter, on site since he was 17. Two decades in property development across the south of England.
Dylan Isaacs
Site Manager
Bricklayer by trade and an experienced site manager, with over a decade running developments on the ground.
Ben White
Chartered Quantity Surveyor
Keeps a close eye on every cost so you get the very most from your land.
Real Result

From a £650k Offer to a £1.2m Outcome.

A landowner in Kent was offered £650,000 by one of the biggest housebuilders in the country. It sounded like a lot of money. What they did not say was how much more the land was really worth once it was built out. He came to us instead, we were honest with him about its true value, and he walked away with £1.2 million from the very same piece of land. Same land. An honest number. A very different result.

See How We Do It
Our Work

Current and Completed Developments.

View All →
Blackthorn House Kent
Kent · Completed
Blackthorn House
7,000 sq ft Super Home
Sunnyside Farm Essex
Essex · Completed
Sunnyside Farm
5 Bespoke Units
Hereford Farm Brentwood
Essex · Upcoming
Hereford Farm
5 Contemporary Homes
Vicarage Park Plumstead
Plumstead · Upcoming
Vicarage Park
View All Developments
For Landowners

You Pay Absolutely Nothing. Ever.

We pay for the planning. We handle the whole process. We build the homes. Then you choose how you would like to be paid, whether that is cash, property, or a bit of both. It all gets shaped around you and your family. No pressure, and no sales tactics.

How It Works

Four Simple Steps.

No jargon, no catch. Here is how it works.

Step 1
It Stays Your Land

You keep your land the whole way through. You are not selling it.

Step 2
We Get Planning

We ask the council for permission to build, and we pay for all of it.

Step 3
We Build the Homes

If permission is granted, we fund and build it all.

Step 4
You Get Paid, Your Way

Take cash, a finished home, or land. Whatever suits you.

Why Landowners Trust Us

Simple, Honest, No Risk.

Zero Cost, Ever

You never pay a penny. We cover everything, start to finish.

No Risk to You

If planning is refused, we walk away. You lose nothing.

You Stay in Control

It stays your land the whole way through. You decide.

Paid Your Way

Cash, a home, or land. Whatever suits you and your family.

Hear From Our Partners

Trusted Across the South of England.

Read More
Your Land

Your Land Could Be Next.

Own land in the south of England? Let’s have a free, no obligation chat about what it could really be worth. No forms, no pressure — just honest advice.

Get a Free Land AssessmentCall 020 7046 1901
Frazer at Option One Call Us
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