What Is an Option Agreement?

The Simple Version

Your Land. Your Rules. Our Expertise. Your Gain.

An option agreement is a legal contract that gives Option One the right to develop your land but it does not mean you are selling it. You remain the owner throughout the entire process. You do not sign your land away. You are simply giving us permission to pursue planning permission and develop the site on your behalf.

The agreement is typically 2 to 3 years long. During that time, we fund everything: planning applications, architect fees, surveys, legal costs. Every single penny. You do not pay a thing.

If planning is refused? We walk away. You have lost nothing. Zero risk to you ever.

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How It Works

The Four Key Components

The Option Period

Typically 2 to 3 years. We pursue planning permission and develop a full appraisal of what your land can achieve. You retain full ownership throughout. Nothing changes for you day to day.

Zero Cost to You

We fund the entire planning and development process: architect fees, planning costs, surveys, legal fees, all of it. Your only commitment is your agreement to work with us. Not a penny from you ever.

The Agreed Outcome

Rather than a fixed price agreed before planning, we work with you to agree a fair percentage of the final development value, typically 25 to 30% of the final GDV. Always significantly more than any upfront offer today.

Total Flexibility

Cash, a finished property, two properties, partial land while you stay on the rest. We design the outcome entirely around you, your family and your situation. No other developer offers this.

Why Option One

We Work Around You. Not the Other Way Round.

Most landowners do not realise how flexible the outcome of their land can be. Here are a few examples of what we mean.

You Want to Leave Something Real

If your land can accommodate several homes, take two of those finished properties as your outcome instead of cash. We build them and hand them to you. Your children inherit two homes they can live in, rent out, or sell. That is a completely different legacy to leaving behind a field someone has to figure out what to do with.

Family Still Living There

We have worked with landowners who want to develop part of their land while remaining on the rest. We design the development around your life, not ours. Your family stays. Your land gets developed. Everyone wins.

You Want Maximum Cash

By building out the site rather than just selling after planning, we create far more value. You receive a significantly higher percentage of a much larger final number. The patience pays, massively.

Option One vs the Rest

Why the Biggest Developers Are Not Your Best Option.

The large residential developers running major sites across the UK will make you an offer on your land. They are very good at making it feel fair. What they will not show you is the development appraisal sitting on their desk, the one showing them exactly what your site will be worth once it is built out. The gap between what they offer you and what they make from it is where their entire business model lives. Here is how that compares to working with Option One.

What matters to you	Big Developers	Option One
Cost to you	Buy at the lowest price	Zero. Ever.
What you receive	Fixed price, agreed early	A share of the final value
When you are paid	At planning	When complete and sold
Flexibility	Cash only, fixed	Cash, property or land
Your family	Not their problem	Designed around them
Transparency	Rarely shared	Full open book
Planning risk	Can fall on you	All on us
Sales pressure	Targets to hit	None

Real Result

Rob Was Offered £650,000. He Walked Away with £1.2 Million.

A Bellway development sat next door. They made him an offer. He held out, partnered with Option One, built the site out, and doubled his outcome.

Find Out What Your Land Is Worth

Your Land

We Consider Any Land. Any Size. Any Condition.

You do not need a massive plot. You do not need planning permission. Even a big back garden could be worth more than you think. That is our job to find out, for free.

What We Consider

Large back gardens

Agricultural land

Brownfield and redundant buildings

Greenfield sites

Small infill plots

Equestrian or farm land

Anything you think might have potential

Where We Operate

Kent

Surrey

Sussex

Essex

London and Greater London

Hertfordshire

All Home Counties and South East England

Still not sure if your land qualifies? Call us. We will tell you honestly within 48 hours whether we think there is potential. If there is not, we will tell you that too.

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What Is anOption Agreement?