For Landowners
What Is an
What Is an
Option Agreement?
And why it could be worth far more to you than simply selling your land.
And why it could be worth far more to you than simply selling your land.
We assess your land's development potential and agree a post planning valuation. An option agreement then gives you a guaranteed minimum return, and gives us the certainty to invest in planning on your behalf.
Our planning team designs a proposal to maximise the value of your land. Once you're happy with it, we submit the application and manage the whole process, fully funded by us.
You choose the route that suits you. Sell your land to us at the pre agreed price for a straightforward exit, or stay involved until the development is complete to maximise your return.
If you stay invested, we agree the plans and carry out the build. Once the homes are sold, take a cash payment, keep properties, or reinvest in another Option 1 project.
Think of it as the starting point for unlocking more of the potential in your land.
You don't sell your land to us at the outset. Instead, we agree a framework that lets us invest our time and money into exploring what could be achieved, pursuing planning and, where the opportunity stacks up, taking it forward into development. The option gives us the right to buy the land on the terms set out in the agreement.
Planning isn't the finish line for us. It's what makes the next stage possible.
Rather than securing a planning consent and stopping there, we look at the bigger opportunity: building the homes and unlocking the value that comes from delivering the development.
We pay for everything and we carry all of the risk. You keep your land, and you decide how you would like to be paid at the end of it. That is really all there is to it, and it is why people come to us instead of taking a quick sale.
The planning and development process can be complex. Our job is to guide it, invest in it and help create the best outcome we can from the opportunity in front of us.
No two landowners are the same. Some want to create something meaningful for their children, some want to stay in the home they love, and others want to unlock the financial potential in their land. That's why we don't start with a standard offer. We start with a conversation about what matters to you and your family.
Some approaches focus on agreeing a price as early as possible and moving quickly to a sale. We take a different view.
Before we talk about planning, valuations or development, we want to understand what you are trying to achieve. Stay in your home? Create something for your children? Release capital, or leave a lasting legacy? The answers shape everything that follows.
| What Matters to You | A Traditional Land Sale | Option 1 |
|---|---|---|
| Focus | The value of the land today | The potential of the land tomorrow |
| Outcome | Usually agreed at the beginning | Explored around your long term goals |
| Flexibility | Generally cash based | Cash, property, retained land or a combination |
| Your Home | May form part of the sale | Options that work around your circumstances |
| Family Priorities | Usually secondary to the transaction | Considered from the very first conversation |
| Development Journey | Often ends once a sale is agreed | Planning and development considered together |
| Relationship | Transaction focused | Partnership focused |
Many people look at a piece of land and ask what it is worth today. We prefer to ask what it could become. Sometimes the best outcome is a home for a son or daughter, keeping part of the site, building a property portfolio, or staying exactly where you are while unlocking the potential around you. Every family is different, so every solution should be too.
Mr and Mrs George owned two plots of land but, at their age, did not want the debt or the worry of building on them. So we built one of the homes for them, start to finish, at our own cost. They handed over the other plot, and we handed them the keys to a finished home worth £1 million. No borrowing. No risk. No stress. Just a brand new home to keep, live in, or pass on.
At Sunnyside Farm in Essex, one family needed to stay on their land all the way through the build, with a much loved family member whose home had to be carefully adapted around their needs. Most developers would never let a family remain on site. We did. We built around them, tailored the home to suit them, and looked after them at every step. That is what putting you first actually means, and it is how we work on every single site.
You do not need a big plot, and you certainly do not need planning permission. Even a large back garden can be worth far more than you would think. Finding that out is our job, and it costs you nothing.
Not sure whether your land counts? Just give us a ring. We will take a close look and come back to you within 48 hours with an honest answer. If we do not think there is much in it, we will tell you that straight.
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Frazer, Option 1Active nowGot a question about your land? Get in touch.
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