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For Landowners

What Is an
Option Agreement?

And why it could be worth far more to you than simply selling your land.

The Simple Version

Your Land. Your Rules. Nothing to Pay.

Think of it as a simple agreement that lets us go and find out what your land is really worth. You are not selling it. You are not signing it away. It stays yours the whole way through.

All you are doing is giving us permission to go to the council on your behalf and try to get planning permission on it. That usually takes two or three years, and we pay for everything along the way. The planning application, the architects, the surveys, the solicitors. You never put your hand in your pocket.

And if the council says no? We walk away, and you have lost nothing.

If they say yes, we build the homes too. Then you tell us what you would like to get out of it, and we shape the deal around you and your family. No pressure, no hard sell, and no rush.

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The Bottom Line
No Cost. No Risk. No Catch.

We pay for everything and we carry all of the risk. You keep your land, and you decide how you would like to be paid at the end of it. That is really all there is to it, and it is why people come to us instead of taking a quick sale.

We Carry the Cost
Planning, architects, surveys, solicitors. Every penny of it is on us.
We Carry the Risk
If the council turns it down, we walk away and you are no worse off.
You Stay in Control
It is your land the whole way through, right up until you say otherwise.
25 to 30%
Your share of the final development value
How It Works

The Four Things Worth Knowing

01
The Option Period
Usually two or three years. We go after planning permission and work out exactly what your land is capable of. You still own it, and day to day nothing changes for you at all.
02
Zero Cost to You
We pay for the lot. Architects, planning fees, surveys, solicitors. All you are giving is your agreement to work with us. Not a penny ever comes from you.
03
The Agreed Outcome
Instead of a fixed price agreed up front, you get a share of what the finished development is worth. Usually 25 to 30% of it. In almost every case that comes to far more than anyone would offer you today.
04
Total Flexibility
Cash, a finished home, a few finished homes, or part of the land while you stay put on the rest. Or a mix of those. You tell us what suits you and your family, and we build the deal around it.
The Process

From the First Phone Call to the Finished Homes.

Here is exactly how it goes, start to finish. No jargon, no hidden steps, no surprises.

Why Option One

We Work Around You. Not the Other Way Round.

Most people are surprised by how much choice they actually have. Here are a few of the ways it can work.

You Want to Leave Something Real
If your land has room for a few homes, you can take finished houses instead of cash. As many or as few as you like. We build them and hand you the keys. Your children then inherit somewhere they can actually live in, rent out or sell, rather than a field they have to work out what to do with.
Separate Your Home From Your Land
Plenty of people want to stay exactly where they are and only build on part of their land. That is no problem at all. We design the whole thing around your life rather than ours. You stay put, the land gets developed, and everyone comes out of it well.
You Want Maximum Cash
Because we build the homes rather than selling the site on once planning is through, the final figure is far bigger. So you get a bigger share of a much bigger number. Waiting a little longer really does pay.
Option One vs the Rest

Why the Biggest Developers Are Not Your Best Option.

The big housebuilders will make you an offer, and they are very good at making it sound generous. What they will not show you is the piece of paper on their desk that says what your site will be worth once the houses are up. The difference between those two numbers is how they make their money. Here is how that compares to working with us.

What matters to youBig DevelopersOption One
Cost to youBuy at the lowest priceZero. Ever.
What you receiveFixed price, agreed earlyA share of the final value
When you are paidAt planningWhen complete and sold
FlexibilityCash only, fixedCash, property or land
Your familyNot their problemDesigned around them
TransparencyRarely sharedFull open book
Planning riskCan fall on youAll on us
Sales pressureTargets to hitNone
Real Result

Offered £650,000. Walked Away with £1.2 Million.

A major housebuilder offered this landowner in Kent £650,000 for their land. At first glance it looked like a strong offer. But after a chat with us and a proper look at the site, it turned out there was far more potential than they had been led to believe. They held their nerve, partnered with Option One, and ended up with £1.2 million from the very same piece of land. Same land. Different strategy. Very different outcome.

Find Out What Your Land Is WorthSee a Real Case Study
Your Land

We Consider Any Land. Any Size. Any Condition.

You do not need a big plot, and you certainly do not need planning permission. Even a large back garden can be worth far more than you would think. Finding that out is our job, and it costs you nothing.

What We Consider
Large back gardens
Agricultural land
Brownfield and redundant buildings
Greenfield sites
Small infill plots
Equestrian or farm land
Anything you think might have potential
Where We Operate
Kent
Surrey
Sussex
Essex
London and Greater London
Hertfordshire
All Home Counties and South East England

Not sure whether your land counts? Just give us a ring. We will have a proper look and come back to you within 48 hours with an honest answer. If we do not think there is much in it, we will tell you that straight.

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Frazer at Option One